| |
| |
|
|
Real Estate |
|
Selling Houses: Cutting Edge Design Tips for Selling
In this article, you're going to discover new techniques for marketing houses, and you'll find that these fresh, new interior design ideas will help sell your home faster, and for a higher price than the competition! Buyers' physical senses respond to a home's design, and what a buyer feels is based upon their psychological reactions to sight, hearing, smell, touch, and even taste. Design Psychology employs new strategies in interior design to entice buyers. What do buyers want? They want a home that meets their needs, and they'll eventually buy the home that makes them FEEL happy and will impress their friends, because they also want to be proud of the home they've chosen. Your choice of decorating colors, patterns, textures, and furnishings will influence the way a prospective buyer feels, and the buyer's feelings will impact their choice of housing. Design Psychology, unlike traditional interior design, brings into play: Color instead of bland white walls COLORS help you sell your home to your target market. Usually, highly-educated and wealthy buyers prefer complex muted colors, while buyers in the lower price range prefer pure primary or pastel colors. Also, your color choice depends upon the selling season. Use warm-color accents if selling in fall and winter and cool colors if selling during spring and summer. One mistake many realtors make is to tell sellers to paint everything white. White may look clean, but it does little to make a buyer feel as if they "just can't live without the home." White walls also don't create cheerful feelings, and even worse, white walls don't make most people look good. Buyers will ultimately buy the home that makes them feel happy while making them look great at the same time. As for FURNISHINGS, use cozy-snuggly pieces in cooler weather and fewer furnishings during hot, steamy months, in order to encourage a buyer's emotional response. When a buyer sees your home as a sanctuary from the hectic and harsh world, you'll sell that home. PROPS include things such as paintings, to add depth and make the rooms feel bigger; flowers or plants, in the right emotional colors for the season; and the primary "prop," mirrors, which psychologically reinforce the buyer's presence in the home. Buyers literally get to see themselves in the home and become emotionally ready to live there. Costs of Transforming Your Home into a Buyer's Dream House Most home sellers can invest about $500 to spruce up their home for a quick sale, and a little paint and a little sweat will go a long way. To save some money, check out Restore, which is Habitat for Humanity's thrift store, for building supplies. They carry "oops paint" and lighting fixtures for next to nothing. If you decide to replace carpeting, appliances, and other big ticket items, transformation costs for completely going through a house can cost up to $8,000. Using Marketing Psychology to Sell Faster for More Money Always consider your target market and their emotional needs. First-time buyers want shelter and security, while moving-up buyers desire prestige and peace. After you've cleaned and shined your home, set the stage. Add a few props, carefully selected to encourage a prospective buyer's desired emotions and paying special attention to happiness, joy, serenity, and security. Putting a little extra effort into the marketing your home will pay off with a faster sale and a bigger paycheck at closing. (c) Copyright 2004, Jeanette J. Fisher. All rights reserved. Jeanette Fisher, Design Psychology Professor, is the author of "Sell Your Home for Top Dollar-FAST! Interior Design Secrets for Optimum Selling in Any Market," and other real estate and interior design psychology books. For more articles, Jeanette's various newsletters, and help with "Creating a Sizzling Sales Flyer," visit http://www.sellfast.info
MORE RESOURCES:
Real-Estate - Google News |
|
|
|
RELATED ARTICLES
Property Investing Wrapping a property is a simple concept that can create passive income for you and will give the purchaser a chance to buy a property which would have otherwise been out of reach at that time. However, there are a few things you must know before you jump in and trip up on some of the technicalities. Real Estate Investing - Protect Your Privacy An irate tenant or disgruntled home-buyer, with the help of a willing attorney, can readily prompt a property search for a property owner in public records. The target of the search becomes someone who has deep-pockets as reflected in real estate assets. Apartment Loan 101 So you're interested in going into business as a property manager? Have you given any thought yet to you'll enter this potentially profitable market? Reality check-unless you've just inherited a large sum of money from a relative or are otherwise independently wealthy you're going to find someone to borrow from. This is where an apartment loan comes in. Hiring A Contractor - 10 Mistakes To Avoid A very smart attorney I know paid $7,000 for a roof repair, only to have the roof leak the next time it rained. The contractor stalled, made excuses, but never did a thing about it. How To Get The Best Rental Accommodation In The Area By Using Your Capital My report is for you to use your power to negotiate, not only a reduced weekly cost of accommodation, but also to get the best accommodation available in the area in which you wish to live.Hello Colm Dillon here . How Do I Implement The Lease Purchase Plan? Well, as we have discussed in previous newsletters first you have to set up goals for yourself, both long term and short term. Don't forget these goals define how your business is run. Nobody Loves A Landlord The typical landlord starts off life as a light hearted real estate investor. The investor is brimming with enthusiasm and is determined to acquire some single family homes that will be attractive to renters. How to Get Financing after Filing Bankruptcy If you're thinking about buying a home but have declared bankruptcy in the past, don't give up hope. There are still ways for you to be able to find a loan, even if your credit history is less than sterling. What is a Loft Apartment? What is a loft apartment? At the most basic level a loft apartment differs from a regular apartment because of the open layout. Lofts are open floor plans with few if any walls separating the living, dining, living and sleeping areas. Real Estate Feasibility Study (Cost Side) - $1.2 Billion Developer Tells You How To Do One There are two sides to real estate development feasibility study: The Cost Side & The Income Side.I am going to concentrate in this article on The Cost Side. Selling Property - Valuing Your Property Selling property privately has many advantages over using an estate agent. However estate agents can provide useful local information not available from the internet. The Real Estate Bubble Fallacy There has been a lot of talk lately about the "Real Estate Bubble", and a lot of folks are asking the question: "When it is going to burst"?They are saying that the market just can't sustain this level of growth and appreciation much longer, and I heat them say that it is inevitable that it must come crashing down soon. People are worried. How to Research and Purchase a Good Investment Property How much do you really know about investment property? Accurate research and professional expertise applied to the purchase of an investment property builds a solid foundation for financial success. You may want to work with a REALTOR who can help to identify the great opportunities in investment properties in the area of your choice. Sell Your California Home For Top Dollar HOW TO SELL YOUR HOME FOR TOP DOLLAR1. Make your home look like a model - even if it isn't. How to Create Cash Flow Out of Thin Air! Want to see a trick every real estate investor will love?From the Desk of Thomas KishCrazy as it may sound.. The UK has Gone Property TV Show Crazy! The UK has gone property TV crazy. There are now shows about developing, buying, doing up and selling your home on every channel nearly every day. Spanish Estate Agents and Inspection Visits The only way to buy a home in Spain is during an inspection visit. If you are serious about buying a property, and are in a position to purchase, this is the most effective way to ensure your find the ideal home, in the ideal area at the right price for you. How Much is that House in the Window? With the recent release from the UK's biggest mortgage lender, the Halifax, of its latest house price report for May 2005, showing that prices fell by 0.6% last month, and prices falling just 0. Real Estate Investing Deals That SkyRocket Your Net Worth 10-Fold Consider these parameters for a real estate deal:Property Value: $250,000 Purchase Price: $160,000 Repairs: $2,500If you analyze the numbers, you see that the equity available in this deal is $87,500 (Property Value minus Purchase Price minus Repairs).So here's a hypothetical question for you: Assuming that the information above is accurate, and the property is located in an area that you view as acceptable and/or favorable, then:If I offered to give you this deal in exchange for $10,000 in cash, would you do it?Remember - this is hypothetical. Cape Coral Realtor As the second largest city geographically in Florida, this beautiful southwestern attraction is located on the banks of the Caloosahatchee River. It also lies between the Gulf of Mexico and part of the Intracoastal Waterway.
|
||||||||||||||